Growing Up, We Moved Around A Lot.

Born in Atlanta to Anglo-Argentine parents, my family moved to Istanbul, Mexico City, Buenos Aires, and finally, Curitiba -- all before I turned 5 years old!

When I was 10 I launched The Pet Gazette, a magazine about my dogs, birds, and hamster that I wrote and designed on Microsoft Publisher each month -- then distributed to family and friends. In retrospect, this was the first sign of what would become a passion for writing, design, and marketing!

I lived in Brazil from kindergarten until high school graduation, when I moved to Atlanta to study Business at Emory University.


in college, I Fell in Love with  a "new" form of Marketing.

I was fortunate to start my studies during a time when traditional marketing was giving way to the wonderful world of content marketing that we know and love today.

I took the first Social Media and Digital Marketing classes offered by Emory’s Goizueta Business School, and graduated with a dual concentration in Marketing and Information Systems in 2009.

This early exposure and passion for this up-and-coming form of marketing led me to internships in Content Development and Digital Marketing at Pardot and L’Oreal, followed by my first full-time job at the NYC-based cosmetics giant.


2 years later, i started my own business.

In September of 2011, I left the cubicle to embark on my entrepreneurial adventure -- and I've been helping companies with their content marketing efforts ever since.

I am grateful to get to work in an industry that combines my passions for business strategy, consumer psychology, design, and writing.

Besides my professional interests, I also love traveling, spending time with loved ones, and creating music!

Here’s one of the songs I wrote a long time ago and recorded on my iPhone:

No, those aren't my kids -- they're nieces and nephews. That's not my bird either, it just flew up to the balcony one morning -- gotta love Australia! The photo on the left is from one of the coolest experiences of my life -- playing an original song at Whisky a Go Go in LA during Rock Camp in 2012!

I'd Love to Help Your brand Succeed!

Need help with your content marketing efforts? Fill out the form below or email Whether you're looking for part- or full-time help, let's chat about how we can work together to achieve your brand's goals!

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