Hello! I'm Georgina.
For over 6 years, I've been helping brands sell more things through the power of eye-grabbing, click-enticing, take-my-money-already content!
When it comes to getting your ideal customers to look at, click on, and buy your stuff -- words matter.
So does the "packaging" of your content. The design quality of your ebooks, graphics, blog posts, videos, and other forms of content has the power to erode or elevate your brand's credibility.
You want content that stands out in an increasingly noisy online world, piques the interest of your target audiences, and ultimately -- inspires them to gladly bust out their credit cards.
Giving your ideal customers something awesome for free is the best way to get them to like you, trust you, and want to buy from you. #ContentKarma
This is why you want an expert copywriter and content designer on your side!
WHAT KINDS OF CONTENT CAN I MAKE FOR YOU?
Depending on your needs and budget -- your content marketing mix might include blog posts, social posts, email newsletters, videos, ebooks, infographics, landing pages, and other forms of content!
I can help you come up with a smart content repurposing strategy that allows you to get the most out of the content you create by recycling it on different platforms, in different formats, targeted at different types of people at different moments of their customer journey.
For example, a snappy 30 second video could be used on social media to catch the eye of someone who's never seen your brand before.
The link in that social media post could send people to a meaty 1,500 word blog post on your website that provides huge value, getting people to further like and trust your brand.
In your blog post, you could have a call-to-action button inviting people to download a valuable 10-page ebook in exchange for their email address, at which point they become a lead that you can nurture into becoming a customer through your email marketing initiatives.
The video, the blog post, and the ebook could all be built upon the same body of knowledge, repurposed into different types of content for different platforms and purposes.
Yay for saving time and energy, without sacrificing quality! In fact, your overall strategy can only benefit from content cohesiveness across all your marketing platforms.
4 Benefits of Publishing Awesome Content:
Build real RELATIONSHIPS with your target audience, customers, and collaborators.
Feel GENUINE in all of your online communications -- no unoriginal, spammy, reputation-busting content here!
Be known as an EXPERT in your field.
Make more SALES without feeling salesy or awkward, building your audience along the way.
HOW CAN WE WORK TOGETHER?
1. Content Creator Package (Creation Only): I write and design the content you need, you manage the publishing and promotion parts.
This package is ideal for companies who already have a marketing person (or people) handling the operational side of their digital initiatives. I can help you feed the online marketing machine with top-notch content!
2. Content Manager Package (Creation and Management): In addition to content writing and design, I can also help you manage the publishing and promotion parts.
This may include things like publishing blog posts on your website, sharing social posts on your platforms, and emailing newsletters to your subscribers.
SOME LOVELY CLIENT TESTIMONIALS:
GET YOUR FREE CONTENT CALENDAR TEMPLATE!
Get your FREE Content Calendar Template and start planning your strategically awesome online presence *right away* with the Guide to Planning Your Content Calendar!
1. Easy-to-Edit Template in Google Sheets, safe in the cloud 24/7 and easy to share with others!
2. Step-by-Step Guide to Using the Template for planning your social posts, blog posts, email campaigns and more!